Cryptocurrency has taken the world by storm, attracting big names from tech, finance, and entertainment. While some celebrities openly endorse Bitcoin and Ethereum, others have quietly built crypto portfolios behind the scenes. Here are 10 celebrities who secretly invest in crypto—and why they’re betting on digital assets.
1. Ashton Kutcher – Early Bitcoin & Ethereum Investor
Ashton Kutcher, the Hollywood actor and tech entrepreneur, was one of the first celebrities to invest in Bitcoin. His venture capital firm, A-Grade Investments, backed BitPay and Ethereum in their early days. Kutcher is a strong believer in blockchain technology and has advocated for crypto adoption.
2. Serena Williams – Investing Through Her VC Firm
Tennis superstar Serena Williams is known for her dominance on the court, but she’s also a smart investor. Her firm, Serena Ventures, has invested in Coinbase, one of the largest crypto exchanges in the world. She quietly entered the crypto space years before it became mainstream.
3. Elon Musk – Dogecoin Whisperer
Elon Musk may not be a secret crypto investor, but many don’t realize how deep his involvement goes. The Tesla CEO has confirmed that he personally owns Bitcoin, Ethereum, and Dogecoin. Tesla even bought $1.5 billion worth of Bitcoin in 2021, making it one of the biggest corporate crypto investments.
4. Reese Witherspoon – A Quiet Ethereum Investor
Award-winning actress Reese Witherspoon surprised fans when she tweeted in 2021:
> “Just bought my first ETH! Let’s do this.”
Her involvement in Web3 has grown since then, with her media company Hello Sunshine exploring NFT and metaverse opportunities.
5. Floyd Mayweather – Boxing & Blockchain
Boxing legend Floyd Mayweather has long been involved in crypto but keeps most of his investments private. He was one of the earliest celebrity endorsers of Bitcoin and ICOs (initial coin offerings). Despite some controversy around certain projects, Mayweather continues to invest in the crypto world.
6. Maisie Williams – Bitcoin Holder
Game of Thrones star Maisie Williams shocked fans when she polled her Twitter followers in 2020, asking:
> “Should I go long on Bitcoin?”
Despite mixed responses, she went ahead and invested in BTC. Her investment has likely grown significantly since then.
7. Gwyneth Paltrow – Silent Crypto Backer
Gwyneth Paltrow, actress and founder of Goop, secretly entered the crypto world by joining Abra, a digital wallet startup, as an advisor. She has since expanded her involvement in blockchain investments but keeps it low-key.
8. Mark Cuban – Ethereum & DeFi Enthusiast
Billionaire entrepreneur and owner of the Dallas Mavericks, Mark Cuban, is heavily invested in Ethereum, NFTs, and DeFi (decentralized finance) projects. He believes that smart contracts on Ethereum will revolutionize industries far beyond finance.
9. Lindsay Lohan – NFT & Crypto Investor
Actress and pop culture icon Lindsay Lohan has been active in crypto investments, launching her own NFT collection and publicly supporting Bitcoin and Ethereum. She has also hinted at investments in smaller altcoins.
10. Lionel Messi – Crypto-Powered Salary
Football superstar Lionel Messi’s move to Paris Saint-Germain (PSG) in 2021 made headlines—not just for his skills but because part of his signing bonus was paid in PSG Fan Tokens (a type of cryptocurrency). Messi is reportedly exploring other crypto investments as well.
Conclusion
While some celebrities openly talk about their crypto investments, others quietly build their portfolios behind the scenes. As Bitcoin, Ethereum, and NFTs continue to grow, we can expect more high-profile figures to embrace the world of digital assets.
